With a vast range of industry experiences between us we've come together to create new a innovative business that offers our guests something different.
In the midst of the chaos and uncertainty enveloping our world our team observes an increasing need for re-connection with nature - a strong desire for genuine authentic experiences. Our value driven team understands that thoughtfully curated small group travel offers our guests a unique opportunity to take time out from busy lives to create genuine connections with nature, other cultures and fellow travelers.
Iconic Walks Team
Our Company Values
We are a people-centric company
Putting people first is at the heart of everything we do, as the leading experience choice for our customers, a fantastic eco-tourism company to work for, and the best company for our stakeholders to do business with. We engage with our staff, guests, partners and suppliers, and especially the communities we work within to create genuine outcomes of lasting benefit for all involved.
We are a positive impact company
We strongly believe in a commitment to care for country, and that commercial infrastructure should not be built in protected environmental areas (including in World Heritage Areas, National Parks, and Conservation Areas) unless in partnership and guided by Traditional Owners. We move beyond principles of sustainability and minimal impact, to ensure that every aspect of our activities has a continuing positive legacy impact on the environment and communities we work in.
We are authentic
Our walking experiences will always reflect the places in which we operate. We strive to authentically represent the unique attributes of each locality, in all aspects of our experience delivery, from built design, environment, produce, stories, itinerary and people.
We love simplicity and clarity
We believe that simplicity is a hallmark of our success, achieved when every element of our guest experience and operations are in perfect balance. We achieve simplicity through clarity of purpose - who we are, what we do and why we do it. We aim to deliver simplicity via our experiences design philosophy and across all of our systems and procedures.
We respect and embrace our first nations's land, people and culture
Our business activities seek to provide tangible and substantive benefits for Aboriginal and Torres Strait Island People, increasing economic equity and supporting First Nations self-determination. We will sustainably and strategically take meaningful action to assist in advancing reconciliation, based around our core pillars of relationships, respect and opportunities.
We are transparent and accountable
We are transparent and accountable in all of our business activities, with a strong focus on evidence based reporting to ensure our positive impact claims are founded on verifiable data.
Our connection to the Black Cockatoo
The Black Cockatoo is a truly iconic symbol of Australia's wildlife and carries deep cultural significance for Aboriginal Australians. Boasting five distinct species scattered throughout the country, these charismatic birds embody the unique rugged essence of our vast, wild landscapes. Roaming in familial flocks, they exhibit a profound sense of camaraderie and create robust social connections. They are fiercely loyal and form strong bonds both with mates and within their community. Cheeky and irreverent, with a distinctive call unlike any other bird in Australia, they navigate the elements according to the weather and support each other as they travel. On your next Australian walk keep your eyes and ears open for an unforgettable encounter with these truly magnificent birds.
Designing an Iconic Brand
Iconic Walks has worked with Boris Petrack and the creative team at I saw a Platypus to create a brand that truely encapsulates the uniqueness and values of our bespoke immersive experiences that offers an unsurpassed connection with nature. An iconic brand that captures those moments that last a lifetime, and reflects the fun and creativity of our walks, where guests can expand their mind, body and soul. Experiences that tread lightly, leaving the environment not just as they found it, but better.
I saw a Platypus is a dynamic creative agency, that believes the Platypus embodies the power of difference, the impact of the perfect brand story and the value of authentic character. I saw a Platypus are specialists in eco-tourism and adventure marketing.
Partnerships make it all possible
Iconic Walks collaborates with a wide range of industry and community organisations within the communities we live and operate in. Our team uses an innovative approach to business that nutures local partnerships based on mutual respect and trust that creates win win situations for people and place in the destinations we visit.
